The Slow philosophy seems to be making inroads in the corporate world of the Baltic states. Before my talk yesterday in Riga, Latvia, a manager from UPS, the delivery company, told me that businesses in the region no longer insist on shipping everything as fast as possible. In the 1990s, demand for late-night and weekend deliveries was brisk. But now most UPS deliveries occur during normal working hours. His conclusion: Baltic companies have realized that many shipments can wait till tomorrow, or even till Monday. Staff are also less willing to put up with work hassles outside the office. Amen to that.
My final Baltic talk is this afternoon here in Tartu, Estonia….