Audi’s Slowest Car Ad

Many brands are aligning themselves with Slow. Sometimes the product itself  fits snugly with the Slow ethos; sometimes less so. Either way, it’s another sign that  the idea the slower can be better is gaining currency.

This is an ad from Audi. In 2007, the German automaker launched its new sedan with the slogan “The Slowest Car We’ve Ever Built.”

They didn’t mean their latest model would struggle to overtake a vintage Lada. When they said this is the “slowest” car we’ve ever built, what they meant was this is the “best” car we’ve ever built.

Best job in TV?

Last Friday I appeared on an Argentine TV show called Mañanas Informales. It’s one of my favourite shows for talking on. It manages to be noisy and dynamic without being stressful. One reason for this may be the Laughing Trio. In one corner of the studio, three rather scruffy young men sit in front of microphones sipping yerba mate and providing the show’s live laughter soundtrack. They whoop, whistle, make cheeky remarks and laugh with infectious gusto. I know they’re laughing to order but the effect is still the same: I find them hugely amusing and weirdly soothing. Certainly beats the hell out of the canned laughter that blights so many sitcoms. I even feel a bit envious: if you have to work in TV, then what better job could there be?

Slow Big Brother

Argentina is one of the countries where In Praise of Slow has made a big splash. In the last few months I’ve twice been to Buenos Aires (my home in the early 1990s) to do television, radio and other interviews. In fact, I even sang a little ditty from the old days on national TV – long story . Anyway, a few moments ago my publisher sent me a photo from the latest incarnation of Big Brother Argentina. It shows two contestants. One is a bkini-clad bottle-blonde smoking a cigarette – very Buenos Aires. The other is a dashing young man with long curly hair – also very Buenos Aires. The guy is clutching a Spanish copy of In Praise of Slow. I’m not a big fan of Big Brother in any language but somehow this photo makes my day. I won’t dwell too long on why that is. But here’s a thought: Is life in a Big Brother house an example of good slow or bad slow?