Un spot de Argentina para lanzar la nueva tablet Motorola Xoom.
La tapa de Elogio de la Lentitud aparece a los 25 segundos…
A commercial to launch the new Motorola Xoom tablet. The cover of In Praise of Slow (Spanish edition) features at 25 seconds.
Advertising is a useful bell-wether for changing attitudes so maybe that’s why more and more companies are using the idea of slow to hawk their products. Examples abound. In Japan, for instance, Volkswagen launched the new Beetle with the slogan “Go Slow.” This morning I opened up a magazine and found an advertisement from Camper, a shoemaker that believes that slowing down is the first step to living, working and playing better. The company motto is “Walk, Don’t Run.” And the current ad promises “Slow shoes for fast people.” Wonder if they’re having a January sale….