Audi’s Slowest Car Ad

Many brands are aligning themselves with Slow. Sometimes the product itself  fits snugly with the Slow ethos; sometimes less so. Either way, it’s another sign that  the idea the slower can be better is gaining currency.

This is an ad from Audi. In 2007, the German automaker launched its new sedan with the slogan “The Slowest Car We’ve Ever Built.”

They didn’t mean their latest model would struggle to overtake a vintage Lada. When they said this is the “slowest” car we’ve ever built, what they meant was this is the “best” car we’ve ever built.

Slow Driving

One of my pet peeves is people talking or texting on their mobile phones while driving. Are their conversations so pressing that they can’t wait till it’s safe to chat? Studies show that speaking on the phone can dull your reflexes more than being drunk. Here in Britain talking on a mobile phone while driving is banned but millions still do it. Just a moment ago in my street I saw a woman doing a reverse, uphill parallel park while talking on her phone. And that in an area filled with small children. Today another woman was sentenced to four years in jail for killing a cyclist while driving and texting at the same time. Read more by clicking HERE.