En este clip hablo del impacto que el movimiento Slow está teniendo en el mundo del marketing y de las marcas.
Un spot de Argentina para lanzar la nueva tablet Motorola Xoom.
La tapa de Elogio de la Lentitud aparece a los 25 segundos…
A commercial to launch the new Motorola Xoom tablet. The cover of In Praise of Slow (Spanish edition) features at 25 seconds.
Last Friday I appeared on an Argentine TV show called Mañanas Informales. It’s one of my favourite shows for talking on. It manages to be noisy and dynamic without being stressful. One reason for this may be the Laughing Trio. In one corner of the studio, three rather scruffy young men sit in front of microphones sipping yerba mate and providing the show’s live laughter soundtrack. They whoop, whistle, make cheeky remarks and laugh with infectious gusto. I know they’re laughing to order but the effect is still the same: I find them hugely amusing and weirdly soothing. Certainly beats the hell out of the canned laughter that blights so many sitcoms. I even feel a bit envious: if you have to work in TV, then what better job could there be?
I’m in Buenos Aires at the moment. It’s amazing how the Slow philosophy strikes such a powerful chord here. I have a theory. Well, actually, I have several theories but here’s the one on my mind at the moment. Like others in the developing world, the Argentines feel that drive to catch up with the West as fast as possible, perhaps without even asking whether everything we have is really worth striving for. But Buenos Aires is also a very cultured city, a place where people read books and talk about ideas, which means they are more open to cultural shifts like the Slow philosophy than are other places. Result: a fascinating paradox and an ardent desire to make sense of it all. Just a thought.