I lived in Brazil long ago, and even then felt a strong pull to visit Bahia. Spicy food, colonial architecture, colourful folkloric dress, music everywhere – my kind of place. The Bahian people are also famous for being friendly, relaxed and unhurried – for being the slowest people in Brazil, in other words. At the moment, I’m at Praia do Forte, an eco-resort in Bahia, telling a gathering of Brazilian CIOs why they need to slow down. Maybe it’s the warm wind blowing in from the sea, maybe it’s the steady stream of caipirinhas, or maybe it’s something in the Bahian air, but they seem to like the idea.