Starting today, a Spanish couple will spend 40 days in bed (à la John Lennon- Yoko Ono) to promote the Slow Movement. Intriguing social experiment. For instance, can you have a truly Slow bed-in if you’re online the whole time?
I’ll be speaking via Skype with the couple today at 17h (Spanish time).
Una pareja española va a pasar 40 días en la cama (onda John Lennon-Yoko Ono) para promover el Movimiento Slow.
Hablaré con ellos por Skype hoy a las 17h (hora española)
If Carlsberg did anti-speeding campaigns, they’d probably be a bit like this one from Western Australia.
Forget the tired old shock tactics of yesteryear. Instead of trying to browbeat or terrify people into driving more slowly by bombarding them with gory images of mangled corpses, bashed up cars and severed limbs, the Enjoy the Ride campaign puts the stress on all the benefits that flow from following the speed limit.
Fewer accidents, to be sure, but also: Less money spent on fuel. Fewer toxic emissions into the environment. A calmness that allows you to take in the scenery, listen to music or talk radio, chat to your passengers or just let your mind wander (not too much, obviously.) Your car becomes a Zen refuge rather than a torpedo of road rage.
In other words, Enjoy the Ride embeds the old discussion about speeding in a broader conversation about why slowing down can pay handsome benefits in every walk of life.
Very Slow.
The campaign officially launches today. It is genius. (And I’m not just saying that because I went to Perth to front the campaign.)
Check it out HERE
Esta es una de las entrevistas más raras que me ha tocado dar. No me recuerdo del nombre del periodista pero era un tipo sumamente sui generis.
Este video contiene algunos momentos del encuentro. En la segunda mitad sale otro invitado.
Even the catwalks of Paris are seduced by Slow….